Source reduction includes purchasing durable, long-lasting goods and making them last longer by repairing them when necessary, reusing products and packaging, and reducing the amount of packaging that is discarded. It is also seeking products and packaging that are as free of toxics as possible.
Source reduction can be as simple as reaching for a cloth napkin instead of a paper one. It can be as complex as redesigning a product to use less raw material in production, have a longer life or be used again after its original use is completed.
There are many ways to avoid single-use products and to reduce waste generated at home, school and work.
Junk Mail”
Direct mail – catalogs, flyers, credit card offers, memberships to clubs and organizations of all kinds – makes for a lot of paper and plastic waste in the typical household. For many consumers, these offerings are an interesting addition to the mail pile. But there are those who consider much of the pile to be junk mail – unwanted and unwelcome.
Reduce your unwanted advertising mail at home
The Direct Marketing Association (DMA) offers consumers and households a way to ask mail order companies to remove their names from mail lists. The DMA's Mail Preference Service is a database of consumer names that do not want to receive unsolicited mail, such as catalogs or coupons.

Send a letter to this address, asking to be placed in their "name removal file." Be sure to provide all the various spellings and address versions that you want removed from mail lists. Your name will remain on file for five years, but you can renew at any time.
This simple step won't prevent all forms of unwanted mail, but it's an easy first step. You can do other things to make a big impact on the kinds of mail you get:
- If you do business by phone, mail or the Internet, ask to be placed on a list for in-house use only. Request that your name not be sold or traded to other marketers or organizations.
- Let organizations know that it's good customer service to protect clients' privacy.
Handling unwanted mail at work
Unwanted mail at work can account for a lot of waste. It fills up recycling bins, and needs to be delivered, sorted, routed (and sometimes opened and actually read.)
Reducing unwanted mail at your company or office is more complicated.
The Mail Preference Service will not help businesses or organizations.
Though there are no groups to help organizations and their employees reduce their waste from unwanted mail, there are some waste reduction actions that can be taken in the workplace:
- Ask for cooperation. Business-to-business mail is intended to generate income and solicit new business. When you get catalogs, advertising flyers, or offers from companies that you will not do business with, ask them to remove you from their list. Be courteous and professional, but make it clear that you do not wish to receive further mailings from them.
- Control your exposure. Data for mail lists is collected from many sources — purchases, conference registrations, websites, business cards. If it's information about you, it's likely to be used, traded or sold. Make it clear that you want to control this sharing of your information; make it an element of good customer service. Include a statement about preventing waste and protecting privacy on items like purchase orders, registrations for classes and conferences, and subscriptions.
- Practice good mail list etiquette. If your organization maintains databases or mail lists, be protective of your clients. Be very selective about how you use data, and offer listed parties the option of not being distributed.
- Keep your mail lists up-to-date. You waste money and time mailing materials to addresses that are no longer valid. Reduce waste...and conserve resources, too.
- If employees have personal items delivered to the office, make it clear that the catalogs and mailings that might follow are not acceptable.
Select products with the least wasteful packaging
The total amount of packaging in the national waste stream has more than doubled in the past 30 years. New products introduced in "convenience" packages are increasing yearly. The cost of this packaging is often passed on to the consumer. This means that buying less-packaged products can save you money.
- Avoid buying goods with unnecessary packaging, such as "blister-packs" that wrap items in plastic seals with cardboard backing, or "double-packaging," such as a bottle inside a box.
- Avoid packaging made with mixed materials, such as paper laminated with plastic or foil. Given two equivalent products, choose the one packaged more simply, with no packaging or with a single, reusable or recyclable material.4
Comparing waste and cost
In 1992, the Minnesota Office of Environmental Assistance completed first-of-its-kind research quantifying waste and cost associated with different types of packaging. Identical products of the same brand that were packaged differently were chosen from various departments of a typical grocery store. The results of this research show that we often do pay for the extra packaging associated with convenience products. Prices for many of these items were up to 50 percent higher, or even more, than their less-packaged counterparts. The research also shows that in some cases, buying SMART (Saving Money and Reducing Trash) can result in as much as 99 percent less packaging trash.