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Product standards, certifications and eco-labels
A presentation on the growing interest in product standards, certifications and eco-labels and their role in promoting sustainable products.
Professor Smith's research and consulting work focuses on organizational adoption of energy efficiency, renewable energy, and other environmental performance-enhancing technologies, as well as the effectiveness of marketing communications around "green" messaging and life cycle assessment (LCA) information.
Professor Timothy M. Smith, Corporate Environmental Management Program, University of Minnesota